Bill McDonough is a Certified Exit Planning Advisor (CEPA) with more than 25 years of leadership experience in finance, market strategy, and strategic operations. He supports small and mid-sized business owners in safeguarding the value they’ve built and preparing for successful ownership transitions. His work focuses on strengthening performance in the years leading up to an exit and ensuring outcomes that reflect each owner’s long-term goals and personal legacy.

Throughout his career in large, mid-sized, and small enterprises, Bill has led major organizational transformations, rebuilt mission-critical systems, and enhanced operational and financial structures to drive sustainable growth. This depth of experience enables him to quickly identify bottlenecks, uncover hidden value, and position companies to attract qualified buyers and competitive offers.

Known for a practical, results-driven approach, Bill integrates strategic foresight, disciplined financial analysis, and operational excellence into clear, actionable plans tailored to each business. Whether an owner is increasing enterprise value, preparing for sale, or navigating the complexities of transition, he provides steady, informed guidance grounded in real-world results.